Le Donne del Vino Marche present 'Wine Power': leadership and wine

Le Donne del Vino Marche present 'Wine Power': leadership and wine tourism at Vinitaly

On April 13, in the Marche pavilion at Vinitaly, the Marche delegation of the national association Le Donne del Vino presented Wine Power, a book by lecturer Gabriele Micozzi. The event focused on the role of women in the wine sector as drivers of territorial, economic and cultural value.

The discussion included national and regional representatives of the association, moderated by journalist Manolita Scocco, and addressed female entrepreneurship, biodiversity stewardship and the development of wine tourism as a strategic tool for regional promotion.

• Author and theme: Gabriele Micozzi; the wine sector as a vehicle for identity, relationships and entrepreneurial vision.
• Participants: national and local members of Le Donne del Vino, with contributions from Marche delegates.
• Territorial policy: institutional speakers highlighted the importance of wine tourism for the Marche and the need for structured hospitality systems.
• Digital initiative: presentation of a bilingual marketing platform to increase visibility of members, wineries and itineraries.

The event ended with a convivial toast, underscoring the blend of tradition and innovation and the growing role of women producers in telling the story of Italian wine.