La Roche‑Posay at the Internazionali BNL d'Italia: educational installation by Mario Mele & Partners

At the Internazionali BNL d'Italia held at Rome's Foro Italico, La Roche‑Posay presented an educational installation developed with Mario Mele & Partners. The project blends artistic display, public health messaging and interactive elements to encourage safe sun practices.

The installation offers accessible content for a wide audience: interactive stations and informational materials explain the importance of sun protection and steps for melanoma prevention, integrating health education into an engaging exhibition format.

• Purpose: raise awareness on sun protection and melanoma prevention.
• Curated by: Mario Mele & Partners, responsible for concept and execution.
• Location: Foro Italico, Rome, within the Internazionali BNL d'Italia event area.
• Audience: designed for the general public, prioritizing immediate usability and educational impact.

The collaboration continues a line of projects—including a prior installation in Gae Aulenti—aimed at combining creative design with health communication. The installation seeks to be both informative and visually compelling, boosting visitor engagement and the spread of preventive behaviors related to sun exposure.