The Culture and Creativity Fair: Eureka Roadshow launches from Milan to

Eureka Roadshow 2026 launches: six stops to present the Culture and Creativity Fair

The Eureka Roadshow 2026 opens on Wednesday 13 May in Milan at the Fondazione OpenDot (5:00 PM). Promoted by the Autonomous Region of Friuli Venezia Giulia and Pordenone Fiere, the tour previews the third edition of Eureka, the Culture and Creativity Fair.

Curated by cultural manager Guido Guerzoni (Bocconi University), the tour will visit major Italian cities to engage cultural and creative enterprises (CCIs), stakeholders and local institutions, promoting collaboration between culture, innovation and the productive system.

• Milan – 13 May, Fondazione OpenDot (5:00 PM): interaction and exhibition design;
• Florence – 18 May, Teatro Nazionale (5:00 PM): relations between companies and CCIs in urban regeneration projects;
• Turin – 25 May, Museo Lavazza: publishing and content creation;
• Bari – 9 June, Kursaal Santa Lucia: music as a strategic asset;
• Treviso – 11 June, Fondazione Imago Mundi: integrating creative process and business;
• Rome – 18 June, Representation Office of the FVG Region: press conference launching Eureka Fair 2026.

The main fair will be held in Pordenone on 5 and 6 November 2026, and an additional stop is scheduled in Udine on 17 September. According to regional authorities, the Friuli Venezia Giulia cultural and creative sector accounts for a notable share of regional GDP, making Eureka a platform to connect culture with economic development.

More information: eurekaexpo.com.