Italian Cuisine as UNESCO Heritage: Operational Session at the Salone

Italian cuisine as UNESCO Heritage: operational session at Salone del Mobile

Date: 24 April 2026, 12:00–13:00. Venue: Drafting Futures Arena, Pavilion 14, Fiera Milano Rho (MI).

Why the recognition matters

The inscription of Italian cuisine as UNESCO Intangible Cultural Heritage creates strategic opportunities for cultural enhancement and economic development. This Salone del Mobile session aims to equip product managers, designers, food-chain companies and tourism professionals with practical tools to turn cultural value into concrete projects and competitive offerings.

Session details

• Date & Time: 24 April 2026, 12:00–13:00
• Venue: Drafting Futures Arena, Pavilion 14, Fiera Milano Rho, 20017 Rho (MI), Italy
• Target audience: product managers, marketing leads, designers, kitchen and food-supply companies, tourism operators and communication professionals
• Speakers: Silvia Sassone (strategic communications), Carlo Cracco (chef), Edi Snaidero (kitchen group representative - Assarredo / FederlegnoArredo)
• Moderator: Maddalena Fossati, Editor of La Cucina Italiana

Practical topics covered

• Safeguarding and promoting culinary traditions as cultural identity
• International promotion strategies for Made in Italy products and brands
• Integration of kitchen design, manufacturing and food supply chains
• Marketing tools, case studies and actionable projects to develop heritage-aligned products and services

Practical information

For registration and access details consult the Salone del Mobile official website and the professional participation pages. The session targets industry professionals seeking to leverage the UNESCO recognition for market and communication initiatives.