BTM InterAzioni in Capo di Leuca: three days to strengthen village

BTM InterAzioni in Capo di Leuca: three days for village tourism

From 21 to 23 April 2026 Presicce-Acquarica hosted BTM InterAzioni, the itinerant format by BTM Italia focused on promoting small historic towns and creating connections between supply and demand. The event emphasized slow tourism, local identity and practical opportunities for local operators.

On-site experiences

• Fam trip with 20 national and international buyers exploring the historic center, hypogeal olive presses, farmhouses and rural landscapes.
• Boat tours to the caves of Santa Maria di Leuca and walks along Marina di Pescoluse.
• Visits to the Coral Museum and the Reed Museum, plus tastings of typical products such as olive oil and wine.

These activities allowed buyers to engage directly with the local community and turn experiences into concrete tourism product proposals focused on slow and identity-based travel.

Professional meetings and training

On the morning of April 23 a B2B session took place in the rooms of the Ducal Palace, a strategic moment for connecting local sellers with tour operators, travel agencies and event organizers interested in Capo di Leuca. In the afternoon, a conference addressed key topics for villages: hospitality, storytelling, innovation and training.

• Sessions on digital tools and online visibility (Google Business Profile).
• Commercial strategies and guest retention for accommodation providers.
• How culture, food & wine and wedding tourism can become powerful narrative levers, including AI applications.

Speakers included local and national experts, and practical moments—such as learning to make traditional Apulian luminarie with local artisans—enriched the program.

Local policies and infrastructure

The event highlighted the need for vocational training for young tourism professionals and improvements in transport and accessibility to position Apulia as a European accessibility hub. An important announcement concerned the start of works for a rail link between Salento Airport and Brindisi station, which will improve regional mobility.

BTM InterAzioni in Presicce-Acquarica proved to be a concrete platform for enhancing the historic and cultural assets of small towns, strengthening networks between communities and operators, and converting local stories into sustainable, marketable tourism offers.