Italian Cuisine as UNESCO Heritage: Practical session at the Salone del

Italian cuisine as UNESCO Heritage: why it matters

The recognition of Italian cuisine as Intangible Cultural Heritage is more than a cultural label: it is a strategic asset for companies, supply chains and tourism operators. This session at the Salone del Mobile aims to convert cultural value into marketing tools, products and services that respect Italy's culinary identity.

Session details

• When and where: 24 April 2026, 12:00–13:00 — Drafting Futures Arena, Hall 14, Fiera Milano Rho (MI), Italy.
• Audience: product managers, marketing heads, designers, companies in the food and kitchen-furnishing supply chains, tourism operators and communication professionals.
• Speakers: Silvia Sassone (strategic communication), Carlo Cracco (chef), Edi Snaidero (Kitchen Group representative - Assarredo / FederlegnoArredo).
• Moderator: Maddalena Fossati, Editor of La Cucina Italiana.

Practical topics covered

The panel focuses on actionable measures to leverage Italian gastronomic heritage for economic development:

• protection and enhancement of culinary traditions;
• international promotion channels and branding strategies for Made in Italy products;
• integration between kitchen design, manufacturing and the food supply chain;
• marketing tools, case studies and project ideas to develop culturally coherent products and services.

Practical information

For details on access and registration, consult the Salone del Mobile official website and professional participation pages. Location: Fiera Milano Rho, 20017 Rho (MI), Italy.