The Perugina Chocolate House: A Delicious Journey Through History and Flavor

The Perugina Chocolate House, located in Perugia, is much more than just a museum—it’s a complete, multisensory experience that immerses visitors in the world of chocolate, celebrating the history, craftsmanship, and passion behind one of Italy’s most iconic confectionery brands. The tour combines a historical journey, a visit to the production factory, and, for true chocolate lovers, the chance to take part in an authentic chocolate-making school.

A Journey Through History and Taste

The visit begins at the Perugina Historical Museum, where you can retrace the key moments of the company’s story, from its founding in 1907 to the present day. Among vintage machinery, advertising posters, and evocative photographs, you’ll discover how the brand became a true symbol of Italian excellence and sweetness. The centerpiece of the museum is the story of the Bacio Perugina, with its famous love notes and its transformation into a worldwide icon of affection and romance.

The tour continues inside the factory, where you can witness the chocolate production process firsthand—from cocoa processing to the packaging of finished products. It’s an experience that delights both sight and smell, culminating in a rich and irresistible tasting session.

For those eager to get hands-on, the Perugina Chocolate School offers courses and workshops where participants can learn the secrets of master chocolatiers—from tempering chocolate to crafting pralines and bars.

Visitor Information

• Address: Viale San Sisto, 207/C, 06132 Perugia (PG)
• Opening Hours:
  • Monday to Friday: 9:00 a.m.–1:00 p.m. and 2:00 p.m.–5:00 p.m.
  • Saturday and Sunday: continuous opening from 10:00 a.m. to 6:00 p.m.
• Tickets and Prices:
  • Guided Tour (Museum + Factory): Around €10.00 per person. Tickets can be purchased online.
  • Chocolate School: Prices vary depending on the type of course, starting from approximately €50.00 per person.

Online booking is strongly recommended, especially for guided tours and chocolate school courses, as spots are limited.

Cover photo credits: Cristina Fontanieri, Google Maps