Calabria in Saarbrücken with 'Destination Dolce Vita': tourism, culture

Calabria in Saarbrücken with 'Destination Dolce Vita': tourism, culture and new air links

Calabria was the focus of "Destination Dolce Vita" at Saarbrücken airport, where the terminal became a showcase for Italian culture, gastronomy and tourism experiences. The event attracted tour operators, travel agents and buyers from Northern Europe, emphasizing authentic and sustainable travel offers.

The association Kalabria Italiae Mundi E.V. led the promotion, presenting territorial marketing models centered on identity and quality. Speakers such as Silvestro Parise and Valerio Caparelli outlined a coordinated narrative of the region and its potential for European incoming tourism.

• New seasonal Ryanair link: a twice-weekly connection between Lamezia Terme and Saarbrücken, improving access from Germany, Luxembourg, Belgium and France.
• Local specialties on display: participation of the Finocchio IGP di Isola Capo Rizzuto consortium and thematic corners dedicated to Calabrian products.
• Nature and routes: promotion of villages such as Morano Calabro, the Pollino National Park and outdoor proposals like Verzino Adventure excursions.
• Institutional networking: engagement of promotional bodies, the Italian-German chamber of commerce and airport representatives to develop packages and partnerships.

Organizers report strong interest from stakeholders: combining improved air access, cultural storytelling and sustainable experiences can boost Calabria's appeal to European travelers. The next step is converting this momentum into concrete travel packages and structured itineraries for incoming tourism.