IQOS debuts Soundsorial Design at Milan Design Week: a sound

IQOS debuts Soundsorial Design at Milan Design Week

For Milan Design Week 2026 IQOS returns to the city with Soundsorial Design, an installation created in partnership with Devialet. The exhibition is hosted at Opificio 31, via Tortona 31, and is open through April 26.

The work foregrounds sound as a design element: oscillations, infrasonic frequencies and the visible motion of woofers turn listening into a physical and visual experience. Visitors are encouraged to move through the space, find different listening positions and witness how sound is translated into visual effects.

Highlights

• Audio performance: Devialet Phantom Ultimate speakers deliver a palpable sound presence and powerful infrabass.
• Sensory interaction: integrated light, movement and water effects enhance the installation's atmosphere.
• Design & research: a fusion of technological innovation, aesthetics and sonic experimentation.
• Limited edition: launch of the "Soundsorial Limited Edition Capsule Drop" featuring wave-inspired patterns.

Practical information

Location: Opificio 31, via Tortona 31, Milan.

Period: on view until April 26, 2026.

The collaboration stems from a shared focus on research and innovation, aiming to present an immersive experience that positions sound as a central design language.