Confcooperative: Umbria’s 'authentic' appeal boosts experiential

Confcooperative: Umbria’s 'authentic' appeal boosts experiential, sustainable tourism

Umbria is increasingly sought after by travellers looking for authentic, sustainable experiences. Leaders of Confcooperative Umbria say the regional approach highlights short supply chains, community-based hospitality and cultural and natural offerings that prioritise local ties.

Carlo Di Somma and other officials emphasize that holiday periods and tourist flows can be opportunities to showcase diffuse quality: not just visits, but meetings with producers, food-focused itineraries and activities linked to the area's natural and cultural heritage.

• Cooperative food offering: promotion of local products, cooperative wines and short supply chains for responsible culinary experiences.
• Widespread hospitality: village accommodations, social agritourisms and services that involve local communities.
• Sites and experiential activities: from the Marmore Falls to the Lake Trasimeno area, including the Sellano Tibetan Bridge and natural attractions like the Dunarobba Fossil Forest.
• Walks and culture: museums, pilgrimage routes and initiatives tied to the 800th anniversary of St. Francis of Assisi in 2026 as a stimulus for high-quality cultural tourism.

Confcooperative calls for managing this momentum with a focus on sustainability and quality of welcome, relying on cooperative networks that combine tradition and innovation to offer a more conscious, locally rooted tourism.