Ciak! Cuba at the Museo Nazionale Collezione Salce: Cuban Film Posters on Display in Treviso

Exhibition overview

Ciak! Cuba is hosted at the Museo Nazionale Collezione Salce in Treviso and showcases the art of Cuban film posters. The exhibition highlights how the cartel de cine became a key form of artistic expression and cultural identity, featuring screen-printed works by both self-taught and professional designers such as Eduardo Muñoz Bachs and René Azcuy.

What to see

• More than 300 original posters and preparatory sketches from the Bardellotto Collection.
• A dedicated section to the masters of Cuban poster art and their creative methods.
• A comparative display at San Gaetano placing Cuban and Italian posters for the same films side by side.
• A look at technical and stylistic development, including the introduction of digital tools to poster design.
• Areas devoted to five contemporary Cuban artists who reinterpret historic film works.

Historical context and significance

Since the establishment of the ICAIC (Instituto Cubano del Arte e Industria Cinematográficos) in 1959, cinema has played a central role in shaping Cuba's cultural identity. Posters were conceived not merely as advertising but as independent works that interpreted films and their social context. This graphic heritage has gained international recognition.

Related programme

The exhibition project includes screenings and talks. Selected film showings and guest appearances by directors and authors provide further context to the displayed works. For the full schedule of collaterals, check the museum's official announcements.

Visitor information

The exhibition is presented across two venues: Santa Margherita (showcasing the major poster masters) and San Gaetano (featuring the Italy–Cuba comparisons and contemporary contributions). For opening hours, ticketing and guided tours, please consult the museum's official channels.

Why visit

• To explore a defining chapter of 20th-century graphic design through original materials.
• To observe visual and cultural dialogues between Cuban and Italian poster traditions.
• To reflect on the poster as a medium of creative freedom and collective memory.