Cherasco: first International Fragrance Festival among the historic palaces

Cherasco: first International Fragrance Festival among the historic palaces

The inaugural International Fragrance Festival turns Cherasco’s streets and monuments into an olfactory route, highlighting scent as a cultural and identifying language. The project invites visitors to explore the town’s heritage through curated fragrances linked to its most emblematic places.

Highlights and venues

Palazzo Gotti di Salerano serves as the event’s centerpiece, hosting a sensory installation and a scented concert in its historic hall. Fragrant installations under the town’s porticoes create an introductory garden-like experience for walkers.

Additional sites involved include the Historical Archive and the Civic Library, where scents interact with readings and archival materials to build an olfactory narrative tied to local memory.

Main events

• Olfactory installations along porticoes and inside historic buildings.
• Pop-up sensory exhibit at Palazzo Gotti featuring contemporary art.
• “Acqua di Cherasco” fragrances presented as scent interpretations of the city’s landmarks.
• Roundtable “Incontri” with specialists in cultural heritage, food tradition and olfactory aesthetics.
• “Spring in the Air” and scented readings at the Civic Library to deepen ties between place and perfume.
• Scented Concert in the Palazzo Gotti salon combining music and aromatic suggestions.

Visitor information and tips

The festival is open to locals, tourists and anyone interested in heritage and sensory experiences. Practical suggestions:

• Check the detailed programme for schedules and exact locations.
• Wear comfortable shoes for walking between palaces and covered arcades.
• Be aware that some historic monuments may have limited accessibility; verify in advance if you require assistance.

By blending history, architecture and scent, the festival offers an original way to appreciate Cherasco’s monumental heritage through a multisensory perspective.