Ascoli Cocktail Week 2026: five days to promote the city

From 26 to 30 May 2026 Ascoli Piceno hosts the Ascoli Cocktail Week, an event dedicated to contemporary mixology and responsible drinking. The programme brings together local cocktail bars and prominent guests, with activities for both professionals and the general public.

• Programme: participating venues open events, professional masterclasses, talks and educational sessions accessible to non-specialists.
• Guests: invited speakers include names from the World's 50 Best Bars and leading Italian industry professionals.
• Admission: many activities are free, aiming to spread the culture of quality and responsible consumption.
• Goals: enhance the local commercial fabric, boost tourist appeal and generate positive impacts for hotels, restaurants and other local businesses.

Organisers hope the initiative will become an annual appointment, strengthening Ascoli Piceno's reputation as a dynamic city able to host cultural events with national and international reach.