Arenzano ranks second in 'Borgo dei Borghi' 2026: a boost for local

Arenzano ranks second in 'Borgo dei Borghi' 2026

National recognition: the Ligurian town finished second in the national contest, gaining wide visibility and community support. The ranking highlights the value of the town's historical and cultural assets and the effectiveness of local promotional efforts.

Promotion campaign outcomes

The contest triggered an integrated communication campaign with measurable impacts:

• broad digital and social reach, involving over a million users;
• millions of impressions and tens of thousands of clicks to promotional content;
• engagement of content creators and local media to showcase the town to diverse audiences.

The role of community and institutions

The success stems from a network of local actors: municipal authorities, associations, schools, businesses and neighboring municipalities collaborated to support the candidacy. Regional bodies and chambers of commerce also backed the initiative, fostering territorial partnerships and greater visibility.

Practical opportunities for the area

The result is more than symbolic: it opens concrete opportunities for local development. Priority actions include:

• Scheduling regular events throughout the year to attract visitors;
• Themed routes combining heritage, food and nature to extend visitor stays;
• Territorial marketing projects to strengthen the local brand online and offline;
• Engaging local businesses to create tourist packages and tailored services.

Practical tips for visitors

• Check the local events calendar when planning your trip;
• Explore the historic center on foot to discover architecture and crafts;
• Support local businesses: restaurants, shops and markets promote regional products and traditions;
• Prefer public transport or gentle mobility options to reduce the environmental impact of your visit.

Summary: the second-place finish offers a strategic boost to promote the town nationally and to launch shared cultural and tourism development projects. For visitors, it’s an extra reason to discover an authentic corner of Liguria; for local communities, a chance to turn visibility into tangible opportunities.