Ancona Italy 2028 Cultural Capital: from Cineporto to the Adriatic Song

Ancona 2028 Cultural Capital: the "Mare Culturale" dossier

The fourth macro-area of the dossier that secured Ancona the title of Italian Cultural Capital 2028 focuses on cinema, music, innovation and accessibility. The plan aims to regenerate urban spaces and boost cultural tourism along the Conero Riviera with distributed programming and youth-oriented initiatives.

• Cineporto - Itinerant visions: modular screens at the Mole for screenings, meetings and urban walks; the city becomes a visual archive from classic to recent films.
• Conero Film + Adv: screenings, masterclasses and workshops to position Ancona as a hub for film tourism and creative innovation.
• Adriatic Film School: a storytelling school for young people across Adriatic countries offering courses in writing, directing, cinematography and editing.
• Museo Omero and OMERO brand: an accessibility initiative to make museums, transport and services more inclusive.
• Adriatic Song Festival: an international platform for emerging artists from the Adriatic and Mediterranean, with live music and genre crossovers.
• Next Frame Lab: a hub for computer animation, gaming and interactive performative arts in partnership with local creative industries.
• Futurscapes - Ecolandmark: generative videomapping and environmental sensors on Arco di Traiano and Passetto to visualize changes in the Adriatic Sea.
• Popsophia and Zest!: philosophical talks, immersive shows and contemporary dance engaging landscape and memory.

The dossier combines cultural production, education and technology to strengthen ties between community, territory and visitors, offering new opportunities for local talent and cultural tourism development.