Alê Jordão returns to Milan Design Week with immersive installations

Alê Jordão at Milan Design Week: immersion, neon and memory

Brazilian artist Alê Jordão returns to Milan for Milan Design Week 2026, presenting three works across venues in the 5VIE circuit. His projects investigate the transformation of private spaces into exhibition settings and the neon as a contemporary language, delivering strong visual and sensory experiences.

What to see (summary)

• Pink Toilet — an immersive installation created from the bathroom of a historic building at Via Cesare Correnti 14, where original fixtures like the sink and tub remain as traces reworked into a new narrative.
• Lightning Bolt Neon — a neon sculpture shown in the Piloto Milano exhibition at Residenza Vignale, Via E. Toti 2, translating the lightning bolt into a contemporary symbol of energy and tension.
• Frida’s Boka Loka — an 80 × 40 cm red neon mouth presented at Galleria Paola Colombari, Via Maroncelli 13, reinterpreting the mouth as a metaphor for voice, autonomy and resistance.

Main installation: Pink Toilet

In Pink Toilet the private, functional bathroom is reinvented as an exhibition space that blends pop excess and bodily memory. Animal-print walls, plush carpet and coordinated pink accessories create a staged environment. Original sanitary fixtures are kept visible as temporal traces, while a bathtub with dry ice produces vapor, invoking breath, suspension and ephemerality.

Neon as a medium

Neon is central to Jordão’s practice. Lightning Bolt Neon renders the power of a lightning strike into a precise, pulsating luminous form, juxtaposing natural force with human-made structure. Frida’s Boka Loka converts the mouth into a luminous voice in red neon, shifting the narrative from pain to assertion, energy and confrontation.

Practical information

• Visit dates: 20–26 April 2026 (FuoriSalone / Milan Design Week)
• Main locations: Via Cesare Correnti 14; Residenza Vignale, Via E. Toti 2; Galleria Paola Colombari, Via Maroncelli 13
• Circuit: 5VIE / FuoriSalone

Visitors should check individual venue hours and any access information on the official FuoriSalone programme. The works provide a focused look at contemporary issues — body, memory, everyday ritual and luminous languages — combining provocation with spectacle.