Autore: Irene Pariota • 22/02/2026 22:42
One of the most anticipated events in the fashion world begins tomorrow, February 24: Milan Fashion Week. Until March 2, the fashion capital will turn its attention to the Fall/Winter 2026–2027 women’s collections.
The calendar—released by the Camera Nazionale della Moda Italiana—includes 161 total events: 54 physical runway shows, 8 digital presentations, 72 presentations, and 27 special events. These figures reflect a vibrant, dynamic reality in constant evolution, where the weight of tradition coexists with the need for reinvention.
“February has always been the month of fashion, and this year it falls within a period of extraordinary visibility,” emphasized Mayor Giuseppe Sala, highlighting Milan’s central role on the international stage, also in connection with the major global events involving the city.

The debuts of a new creative era
Among the most highly anticipated moments are the debuts of three key figures set to redefine the identity of some of the most influential fashion houses. The new creative direction of Maria Grazia Chiuri at Fendi represents one of the most closely watched transitions of the season. After building a career rooted in a deeply contemporary vision of femininity, the designer is now tasked with reinterpreting one of the symbols of Italian luxury.
Another highly anticipated debut is that of Meryll Rogge at the helm of Marni, a brand known for its free-spirited and experimental aesthetic. At the same time, the industry’s attention is focused on the first official runway show by Demna Gvasalia for Gucci, one of the most iconic and influential fashion houses in the world.
Demna’s debut marks a symbolic turning point: his radical vision, built on a visual language that blends urban culture with haute couture, promises to redefine the boundaries of the brand’s identity. The outcome could influence not only the maison itself, but the entire global fashion system.

The great fashion houses and the weight of tradition
Alongside these new beginnings, Fashion Week reaffirms the presence of the names that built the myth of Italian fashion. Among them stands the legacy of Giorgio Armani, whose influence remains constant. The Emporio Armani line presents, for the first time, a combined women’s and men’s collection under the direction of Silvana Armani and Leo Dell’Orco, marking an important generational transition.
The week opens with the runway show of Diesel, a symbol of contemporary and unconventional luxury. This is followed by fashion houses that have defined Italian aesthetics worldwide, such as Prada, Dolce&Gabbana, Ferragamo, and Max Mara, each representing a distinctive and constantly evolving stylistic language.
There is also great anticipation for the second collection by Louise Trotter for Bottega Veneta and for Simone Bellotti at the creative helm of Jil Sander. Meanwhile, Versace will be absent, having recently appointed Pieter Mulier as its new creative director, marking another significant transition.
The future is shaped by emerging talents
Among the most appreciated initiatives is the Fashion Hub, hosted at Palazzo Morando, a space dedicated to the new generation of designers. Here, projects such as “Future Threads: Italy’s New Wave” and “New Gen, New Ethos” take shape, curated by Sara Sozzani Maino, a key figure in international talent scouting. “The new generation represents the future of Made in Italy,” Sozzani Maino stated, emphasizing the urgency of supporting emerging creatives in an increasingly competitive market.
Another noteworthy initiative during Fashion Week is the collaboration with Seoul Fashion Week and the “Soul Threads” project, highlighting the event’s growing global dimension.

Beyond the runway
Fashion Week is, above all, a runway-centered event—but not exclusively. Among the most anticipated highlights, the PhotoVogue Festival celebrates its tenth anniversary at the Biblioteca Nazionale Braidense and the Pinacoteca di Brera, exploring the theme of female identity through photography and contemporary art.
The Métiers d’Excellence award, promoted by LVMH and the Fondazione Bvlgari, will be presented at the historic Pasticceria Cova, paying tribute to Italian craftsmanship.
At the same time, the new edition of White Milano, hosted at Superstudio, welcomes more than 300 independent designers from around the world, confirming its role as one of the leading international creative incubators.
Fashion Week also fits into the broader framework of the campaign promoted with Milano & Partners, connected to the major international events hosted by the city. The visual project, supported by the creative community linked to Vogue, portrays Milan as a crossroads of cultures, aesthetics, and visions.
Fashion Week thus becomes both a mirror of the present and a lens on the future.
Cover photo credits: Cameramoda
Rivista online registrata al Tribunale di Napoli n. 43 del 23/03/2022
Direttore: Lorenzo Crea
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Rivista online registrata al Tribunale di Napoli n. 43 del 23/03/2022
Direttore: Lorenzo Crea
Editore: Visio Adv di Alessandro Scarfiglieri
Insight italia srl (concessionario esclusivo)