Taranto aims at spring weekends to extend the tourist season after

Taranto aims at spring weekends to extend the tourist season after Easter

Confcommercio Taranto reports an overall positive outcome for visitor numbers during Easter 2026 and points to spring weekends as a strategic tool to reduce seasonality in the provincial tourism offer.

• Flows and challenges: Easter holidays held up well despite the impact of bad weather and some last‑minute cancellations.
• Cultural attractions: the city benefited from Holy Week rites, the MArTA museum (featuring a Roberto Capucci costume exhibition) and the Aragonese Castle (over 1,200 entries on Easter Monday).
• Accommodation: the non‑hotel sector (B&Bs and holiday homes) captured flexible demand, with satisfactory occupancy and growing bookings for May.
• Products to promote: walking routes, guided tours, food and wine and nature experiences are highlighted as key offerings to lengthen the season, with growing interest in Martina Franca, Manduria and Castellaneta.
• Outlook: local associations and guides propose thematic days and events to attract longer spring weekends and to engage returning visitors linked to cultural roots.

Operators recommend focusing on short, flexible packages, targeted communication and cultural programming to consolidate the trend and support the destagionalisation of tourism in the Taranto area.