Puglia allocates €4.25 million for major events in 2026

Puglia allocates €4.25 million for major events in 2026

The Puglia Regional Government approved a reallocation of €4,250,000 for 2026 to support the “Open Call Major Events”, a public call to finance events with strong attraction potential and the ability to drive tourist flows.

• Funding source: POC 2021/2027 – Cohesion Agreement (CIPESS Resolution no. 6/2025).
• Strategy: part of the Puglia 3x6x5 – 2025/2030 Regional Tourism Strategic Plan, under «Communication and Brand Identity».
• Implementing body: Regional Agency for Technology and Innovation – ARET Pugliapromozione.
• Procedure: the Technical Committee of the Department for Tourism has already reviewed first-semester 2026 applications and identified the maximum regional contributions.

The measure aims to strengthen local animation and promote Puglia’s cultural identity through nationally and internationally significant events, enhancing destination visibility and providing a supportive framework for local operators.