San Valentino Torio: 'City of Lovers' brand to be presented on Sunday

Presentation of the "San Valentino Torio – City of Lovers" brand

The Municipality of San Valentino Torio will officially introduce a new territorial brand aimed at enhancing the town's cultural identity and promoting local events. The presentation takes place on Sunday, April 19, 2026 at 8:30 PM at the Town Hall, where Mayor Michele Strianese will present the logo and brand identity.

The brand was established by Municipal Council resolution no. 39 dated 04/03/2026 and is intended as a territorial marketing tool to support economic, cultural and recreational initiatives.

Project overview

• Unveiling of a distinctive logo and identity mark to be used in promotional activities.
• Promotion of events identified as strategic for local development.
• Enhancement of traditional, cultural and artistic festivals under the city brand.

Events adopting the brand

• Patron saint celebration for San Valentino (priest and martyr)
• Saint Valentine in Love (love-themed festival)
• Parsnip meatball festival (Sagra della polpetta di pastenaca)
• Casatori Flower Carpet (Infiorata) and Casatori Murales
• San Valentino Carnival
• Agrodoc – documentaries and local territory, Outdoor Film Festival
• Festa della Musica and Jazz Festival
• Zucca Village, Tomato Festival and cultural initiatives such as "Io leggo per"

For visitors: residents and visitors are encouraged to attend the presentation to learn about the new symbol of the town and upcoming branded events. For updates and practical information, check the municipal channels or contact the local administration.