Bistecca alla Fiorentina relaunched at Vinitaly: protection, identity

Bistecca alla Fiorentina relaunched at Vinitaly as symbol of Tuscan taste and tourism

At Vinitaly 2026 the Accademia della Fiorentina and Toscana Promozione Turistica signed a memorandum to strengthen protection, promotion and diffusion of the Bistecca alla Fiorentina. The initiative aims to integrate the product into territorial promotion efforts, highlighting local supply chains, shops and restaurants included in Vetrina Toscana.

The move comes amid recent European steps to clarify and protect traditional culinary terms, reinforcing the steak's candidacy as a Traditional Speciality Guaranteed and offering clearer guidance to consumers and producers.

• Protocol goals: safeguard product identity, boost gastronomic tourism, ensure accurate communication and enhance the local supply chain.
• Supply chain focus: quality of local farms, the role of butchers (beccai) and the ritual of charcoal grilling.
• Planned activities: information campaigns, participation in fairs and cultural events, training and showcasing in member shops and restaurants.

Organisers say that promoting the Fiorentina is an investment in high-quality food tourism that tells a story of authenticity, tradition and territory.

Date: 14 April 2026