Gucci Storia: new exhibition in Florence dedicated to the maison

Gucci Storia: new exhibition in Florence

An exhibition dedicated to Gucci opens in Florence, offering a chronological and thematic journey through the maison's history. The display pairs archival pieces, sketches and accessories with multimedia elements to showcase the brand's evolution and cultural influence.

The show is aimed at fashion enthusiasts as well as visitors interested in design, costume and material culture. The curatorial narrative combines historical, technical and creative perspectives, with installations that highlight pivotal moments in the brand's development.

What to expect

• A selection of iconic garments and historical accessories;
• Archival materials: photographs, sketches and documents;
• Multimedia installations and scenography reconstructing key phases of the brand's story;
• Insights into tailoring techniques and creative processes.

Practical information

• Location: Florence (civic museum venue). Check the official site to confirm the exact venue before your visit.
• Dates: not specified. Consult the official calendar for opening periods and times.
• Tickets: booking online is recommended to avoid queues; discounts may be available for students, seniors and guided tours by reservation.
• Opening hours: verify the museum's website for up-to-date schedules and any exceptional closures.
• Accessibility: many museum venues provide accessible routes and services for visitors with reduced mobility; check specific provisions in advance.

Visitor tips

• Arrive early and allow at least 60–90 minutes for a full visit;
• Check for guided tours, educational activities or themed workshops;
• Bring ID for eligibility of concessions; note that some exhibitions have luggage restrictions and security measures;
• Follow the museum's social channels and official pages for updates on related events and talks.

For precise information on tickets, timetables and reservations, always consult the official page of the hosting institution before planning your visit.