Fendi Baguette 2026: a packaging-as-art installation at Palazzo Fendi

Fendi Baguette 2026: a packaging-as-art installation at Palazzo Fendi during Milan Design Week

Date: 19 April 2026    Location: Palazzo Fendi, Milan

As part of Design Week and the Salone del Mobile 2026, Fendi unveils the Baguette 26424 Re-Edition through an installation that treats packaging as an artistic medium. The wooden box, modeled on art transport crates, becomes both a sculptural and narrative device.

The exhibition route mixes mechanical movement and video art: crates suspended on a rig trace the object's journey, while projected sequences evoke the precision and rhythm of the Fendi atelier. The experience culminates in the presentation of the Baguette as a collectible, reframing the transport case as a symbol of craftsmanship and innovation.

• Model presented: Baguette 26424 Re-Edition
• Number of variants: 20 models in total
• Milan exclusives: 6 models reserved for Palazzo Fendi
• Key element: wooden packaging-sculpture and video installation

For design and fashion audiences, the installation demonstrates how an accessory project can be amplified through museum-style presentation and performative staging. Using the crate as an exhibit highlights contemporary issues: the value of craftsmanship, product storytelling, and the crossover between design and fashion.

Practical tips:

• Check Palazzo Fendi's opening hours during Design Week.
• Arrive early to experience the full installation path.
• Combine the visit with other Salone del Mobile stops to appreciate the dialogue between fashion and design.