Wine culture proposed for UNESCO listing: discussion at Vinitaly

Proposal at Vinitaly: recognising wine culture as UNESCO heritage

On 13 April 2026 at Vinitaly in Verona, the International Organisation of Vine and Wine (OIV), government delegations and wine sector representatives revived a proposal to include wine culture among UNESCO-recognised heritages. The aim is to treat wine as an expression of cultural landscapes, traditional practices and local identity, beyond its economic value.

Key points from the discussion

• Date and setting: roundtable at Vinitaly, Verona, 13 April 2026.
• Participants: OIV, institutional delegations, ministers and industry stakeholders.
• Main focus: safeguarding historic vineyard landscapes, protecting traditional methods and promoting responsible wine tourism.

Why this matters for UNESCO sites in Italy

Italy hosts many UNESCO sites that include cultural landscapes where viticulture is central to territorial identity. A specific recognition of wine culture could strengthen protection and management in these areas:

• Landscape protection: increased care for terraced vineyards, historic rows and rural structures that shape the visual and cultural value of sites.
• Preservation of practices: support for local agricultural techniques, native grape varieties and community knowledge.
• Funding opportunities: potential access to dedicated funds and programs for conservation and sustainable adaptation of agricultural landscapes.
• Sustainable promotion: integration of certified food-and-wine routes with visits to UNESCO sites, following quality and sustainability criteria.

Practical implications for visitors and operators

• Visitors: expect more structured offers such as tours of historic vineyards, themed tastings and routes explaining the link between wine and landscape.
• Operators: chances to create integrated packages (heritage + wine tourism), partner with local authorities and adopt sustainable standards to enhance the offer.
• Quality and transparency: preference for certified itineraries, qualified local guides and activities that highlight traditional knowledge and environmentally sound practices.

How to follow developments

The initiative launched at Vinitaly will require technical steps and official nominations. To track progress, watch for regional and national calls, official statements from responsible authorities and the dossiers related to any candidature.

Practical details about the meeting

Venue: Vinitaly, Viale del Lavoro 8, Verona (37135 VR) – Coordinates: 45.4175099, 10.979821.

Date of the meeting: 13 April 2026.