Bilni 2026: on 30 March Brescia hosts promotion of Northern Italy's

Bilni 2026: Brescia at the centre of Northern Italy lake tourism promotion

The fifth edition of the International Exchange of Northern Italy Lakes (Bilni) takes place on Monday 30 March 2026 at 11:00 in the Council Chamber of the Brescia Chamber of Commerce (via Einaudi 23). The event underscores the province's role in promoting lacustrine tourism.

• Aims: to enhance lake territories, boost international competitiveness and foster collaboration between institutions and operators.
• Speakers on site: Roberto Saccone (President, Brescia Chamber of Commerce), Eugenio Massetti (President, Visit Brescia) and Manuel Gabriele (Director, Visit Brescia).
• Remote contributions: Mauro Vitiello (Fondazione Varese Welcome), Cristina D'Ercole (Camera di Commercio Monte Rosa Laghi – Alto Piemonte), Fabio Dadati (Como‑Lecco Chamber of Commerce) and Pietro Scola (Verona Chamber of Commerce).

The meeting is part of a coordinated strategy to promote the lakes of Northern Italy, aiming to put local offerings and marketing initiatives in dialogue for greater visibility and economic impact.