Azalea Market Fair in Borgo a Mozzano: program, guided visits and local

Azalea Market Fair in Borgo a Mozzano

When: Saturday 18 and Sunday 19 April 2026. Free entry.

The historic center of Borgo a Mozzano comes alive for the annual Azalea market fair, celebrating horticulture and local green culture. The event unfolds across via Roma, piazza XX Settembre, via Umberto I and the town squares, offering exhibitions, workshops, entertainment and food stalls that showcase local heritage.

Highlights and activities

• Nursery stalls on via Roma: flowers, plants and garden accessories for sale.
• Themed flowerbeds curated by associations, schools and local committees in piazza XX Settembre, via Umberto I and other public spaces.
• Gardens of excellence open to visitors: the garden and cloister of the Convent of San Francesco, the former Oblate Convent and the town hall garden.
• Exhibitions and displays in municipal venues: chestnut culture, vintage radios, painting exhibits and children's workshops in the public library.
• Local food and crafts in piazza degli Alpini and along the route, with stalls offering regional specialties.
• Family activities: children’s area in piazza Bersaglieri with play area and Pompieropoli (Sunday 19, 10:00–19:00).
• Guided tours to the Convent of San Francesco and historic churches; special openings of the Museum of Memory with guided visits to Gothic Line bunkers (Sat & Sun from 15:00; reservations at +39 371 690 9132).
• Entertainment: street performances by local bands, dance shows and the presentation of a charm inspired by the Devil's Bridge on Saturday afternoon.

Collateral events and civic initiatives

A pre-event card game evening is set for Friday 17 April at 20:45. The opening ceremony will include inaugurations of new local association offices and the signing of cooperative agreements and floral twinning pacts between neighboring communities to strengthen territorial collaboration.

Food and refreshment options

Several food points and gastronomy stalls will offer local products: taverns managed by community associations, cooperative-run stands and eateries in the historic center, plus themed menus served in gardens and under the arcades.

Practical information

• Free entry; activities spread across multiple squares and streets in the historic center.
• Book guided visits to the Museum of Memory and bunkers by calling +39 371 690 9132.
• Expect pedestrian routes and temporary setups in public gardens and narrow streets.

The Azalea market fair is promoted by the Municipality of Borgo a Mozzano with regional and provincial support and the active participation of local associations, schools and volunteer groups: a weekend dedicated to plants, culture and territorial traditions.