The most Ascolano aperitif there is? Fried olives and bubbles at Bottega Panichi 1943

Ascoli Piceno has the flavor of the tender oliva ascolana, stuffed, breaded, and fried according to tradition. And if there is one place where this gastronomic symbol becomes a daily ritual, it is Bottega Panichi 1943, an unmissable address for those who want to savor the most authentic side of the Marche aperitif.

In the heart of the city, just steps from Piazza del Popolo, this historic shop—born in the postwar years and today a landmark for generations of Ascolani—celebrates every day the excellence of artisanal olive all’ascolana, prepared following a family recipe handed down for over 80 years.

But the experience doesn’t end there. The aperitif at Bottega Panichi is a small journey through local wines, aged cheeses, Marche cold cuts, and fried delicacies, in an atmosphere that smells of tradition and home. Whether seated outdoors or leaning at the counter, you can enjoy the best of Ascoli’s typical cuisine in aperitif form.

The tip? Order a warm paper cone of olive ascolane and pair it with a glass of sparkling Passerina or Verdicchio dei Castelli di Jesi: you’ll discover just how refined and flavorful simplicity can be.

At Bottega Panichi 1943, the aperitif is not just a break: it is a tribute to local gastronomic culture, crafted with care, memory, and passion.