Italian Cuisine Recognized by UNESCO: Opportunities Discussed at Salone

Italian cuisine as UNESCO Intangible Heritage: practical opportunities at Salone del Mobile

The UNESCO recognition of Italian cuisine creates tangible opportunities for production chains and international promotion. On 24 April 2026, during Salone del Mobile at Fiera Milano Rho, a dedicated session will address how cultural recognition can be transformed into economic value and communication strategies.

When and where: 24 April 2026, 12:00–13:00, Drafting Futures Arena, Pavilion 14 – Fiera Milano, Rho (MI).

Who should attend: product managers, marketing leaders, designers, companies in the food and kitchen furniture supply chains, tourism operators and communication professionals.

• Speakers: Silvia Sassone (strategic communication), Carlo Cracco (chef), Edi Snaidero (representative of the Kitchens group - Assarredo / FederlegnoArredo).
• Moderator: Maddalena Fossati, Director of La Cucina Italiana.

Practical topics covered

• Preservation and enhancement of Italy's culinary heritage;
• channels and tactics for international promotion of products and brands;
• integration of design, kitchen manufacturing and the food supply chain;
• marketing tools and project models to convert cultural assets into business opportunities.

The session will provide actionable insights and examples to develop products, services and campaigns that respect and enhance Italy's culinary identity.

Practical information: for details on access and registration at Salone del Mobile consult the event's official website and the professional participation pages.

Location: Fiera Milano Rho, 20017 Rho (MI), Italy.