Eddie’s Dive Bar — Iron Maiden Official Bar at Magazzini Generali

Eddie’s Dive Bar — Iron Maiden official bar at Magazzini Generali

Ahead of Iron Maiden's San Siro show, Magazzini Generali in Milan will host Eddie’s Dive Bar, the band’s official pop-up bar. The venue is open to the public on Tuesday 16 and Wednesday 17 June 2026 at via Pietrasanta 16.

• Dates: 16–17 June 2026
• Venue: Magazzini Generali, via Pietrasanta 16, Milan
• Access: open to the public (check venue channels for any specific entry instructions)

The pop-up features official band merchandise, full discography, specialist magazines and Trooper beer on tap, plus collectible cans. A food truck will be on site in the venue courtyard.

Schedule and live acts

• Tuesday 16 June – open from 14:00 to 02:00: merchandise stalls, collectible beers and wines, live sets by Kimera and the Iron Maiden tribute The Ides Of March, followed by a DJ set by Chris Lanzi (Headbangers Pub).
• Wednesday 17 June – open from 10:00 to 17:00: merchandise area, Metal Hammer and Classic Rock stands, Trooper on tap and collectible items for sale.

What to expect: official tour and Dive Bar merchandise, the band’s discography, specialist magazines and the official beer — a convenient stop for fans on the day of the concert.

Partners & logistics: media partners and official merch suppliers support the event. For payment methods, item availability or last-minute updates, consult the venue or event channels before attending.